Social Responsibility Campaigns within the Scope of Consumer Centric Marketing The Practices of Top Ten Corporations in Turkey


Başok N. , Ker Dincer M., Coşkun Değirmen G.

International Conference on Marketing & Consumer Behaviour (ICMC), Porto, Portugal, 16 - 17 May 2013, pp.284-295

  • Publication Type: Conference Paper / Summary Text
  • City: Porto
  • Country: Portugal
  • Page Numbers: pp.284-295