Consumer Responses to Swine Flu (H1N1) Threat and Fear Arousing Communications: The Case of Turk ey

ÖZHAN DEDEOĞLU A. , VENTURA K.

Academy of Marketing Science World Marketing Congress (WMC), Reims, France, 19 June 2011, vol.15, pp.256-265

  • Publication Type: Conference Paper / Full Text
  • Volume: 15
  • City: Reims
  • Country: France
  • Page Numbers: pp.256-265