REFLECTION OF NETWORK SOCIETY AND SHARING ECONOMY ON TOURISM GEOGRAPHY: A CASE STUDY OF COUCHSURFING IN ANTALYA (TURKEY)


Demir E. , Emekli G.

The 12th MAC 2018, Praha, Çek Cumhuriyeti, 2 - 03 Mart 2018, ss.51-59

  • Basıldığı Şehir: Praha
  • Basıldığı Ülke: Çek Cumhuriyeti
  • Sayfa Sayıları: ss.51-59

Özet

The development of ICT led to the emergence of the terms “network society” and “sharing economy” and to theirrapid spread aroundthe globe. The rising importance of networking and the fact that sharing economy is used more and more by individuals as part of their Daily lives gradually increases the effect of the aforementioned changes on traditional lines of business. Undoubtedly, tourism tops the list among the sectors which are being affected the most by these changes. The tasks of modern tourism industry are now being carried out by locals and tourists using social media platforms. These new movements are called “postmodern tourism” and there are significant differences in terms of traditional stakeholders, destinations, local people and tourists.

This study focuses on CouchSurfing which supplies the accommodation aspect of postmodern tourism and its reflection on Antalya, Turkey’s biggest tourism destination on its southern shoreline. An online survey was utilized as means of quantitative research. As a result, it was determined that the accommodation aspect of postmodern tourism is supplied by well-educated individuals between 18-34 years of age. Their primary motives are cultural and personal. Shared residences are centered in the downtown area, which is outside the mainstream accommodation corridor.