The aim of this study was to prepare microcapsules and transfer them to denim and non-denim trousers using different application methods. For this purpose, shea butter as active agent was encapsulated in an ethyl cellulose shell using the spray dryer method, and capsule optimization was studied. A morphological assessment showed that the capsules had a smooth surface and were spherical in shape. The homogenous size distribution of the capsules was supported by laser diffraction analysis. The capsules showed a narrow size distribution, and the mean particle size of optimum formulations of shea butter was 390 nm. Denim fabrics were treated with shea butter capsules using the methods of exhaustion and spraying in order to compare these application methods. The presence of capsules on the fabrics was tested after five wash cycles. The comparison of application methods found similar preferred characteristics for both the exhaustion and spraying methods. However, the spraying method was found to be more sustainable, because it requires working with low liquor ratios in less water, with lower chemical consumption and less waste than the exhaustion method, which requires working with a high liquor ratio. This study showed that the spraying method can be used as an alternative to other application methods in the market for reducing energy consumption, and shea butter capsules can provide moistening properties to the fabrics.