Recently, rapid urbanisation has been triggered by a population increase in coastal areas caused especially by migration, commercial development and tourism. Sever damage to natural resources, particularly in the agricultural soils have resulted in a rise in rural unemployment, as well as creating economic and ecological problems. The original population, farmers working the land, have been replaced by a population which consists of those employed in tourism, and people who have retired to areas of natural beauty. The new population structure demands the improvement of urban requirements and more housing, with no particular regard nature. This study focuses on land use changes in the coastal regions of the Izmir region, which are subjected to rapid growth. Aerial photographs and satellite images from the period 1984 and 2011 have been used. A significant expansion of the urban areas, up to 552, 481 and 439% increase have been determined for the coastal districts of Cesme, Karaburun, Foca, respectively, due to tourism and secondary residences. When losses in the agricultural land of this region were investigated, results showed that 14 974 ha of land are in the I and II land use capability class (LUCC) and 10597 ha in the III and IV LUCC.