An investigation of consumers' purchase intentions towards omni-channel shopping: A qualitative exploratory study


Kazançoğlu İ. , Aydın H.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, vol.46, pp.959-976, 2018 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 46
  • Publication Date: 2018
  • Doi Number: 10.1108/ijrdm-04-2018-0074
  • Title of Journal : INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
  • Page Numbers: pp.959-976
  • Keywords: Extended unified theory of acceptance and use of technology (UTAUT2), Exploratory study, MOBILE PAYMENT SERVICES, INFORMATION-TECHNOLOGY, SELF-SERVICE, COMPUTER-TECHNOLOGY, USER ACCEPTANCE, UNIFIED THEORY, SPECIAL-ISSUE, ADOPTION, MODEL, UTAUT

Abstract

Purpose The growth of omni-channel retailing is causing consumers to change their habits and shopping behaviour. It is essential to understand the factors on purchase intention within the consumer context. The purpose of this paper is to explore factors that are influencing consumers to use omni-channel in their shopping behaviour - specifically in the apparel sector in Turkey as an emerging country.