An investigation of consumers' purchase intentions towards omni-channel shopping: A qualitative exploratory study


Kazançoğlu İ. , Aydın H.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, cilt.46, ss.959-976, 2018 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 46
  • Basım Tarihi: 2018
  • Doi Numarası: 10.1108/ijrdm-04-2018-0074
  • Dergi Adı: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
  • Sayfa Sayıları: ss.959-976

Özet

Purpose The growth of omni-channel retailing is causing consumers to change their habits and shopping behaviour. It is essential to understand the factors on purchase intention within the consumer context. The purpose of this paper is to explore factors that are influencing consumers to use omni-channel in their shopping behaviour - specifically in the apparel sector in Turkey as an emerging country.