Building Sustainable Value Through Social Responsibilty Campaign: An Analysis of The Most Successful Social Responsibility Campaign of Turkey, “Turkcell-Kardelenler (Snowdrops)”


Sohodol Bir Ç., YENİÇERİ ALEMDAR M. , KÖKER N. E.

Marketing Management: From Theory to Implementation, Veloutsou C., Editör, Athens Institute For Education And Research, Atina, ss.261-277, 2009

  • Basım Tarihi: 2009
  • Yayınevi: Athens Institute For Education And Research
  • Basıldığı Şehir: Atina
  • Sayfa Sayıları: ss.261-277
  • Editörler: Veloutsou C., Editör