Turkey can use the very least of existing potential in breeding, cultivation and production for various reasons despite the wealth of agricultural resources that constitutes a very important economic potential. Therefore, it's very important to protect agricultural biodiversity and provide the sustainability. In this respect, producer's willingness to accept for the overpayment due to the production of local varieties is important. Therefore, the amount of payment which the producers' willing to accept was determined against producing local wheat varieties. A certain price was offered to the producers for both registered and local varieties and asked how much they want to produce in addition to the existing wheat production. The producers' accept has been formed by probit model under contingent valuation scenario. Also, the value of the consumers' willingness to pay for the bread obtained from the local wheat variety has been identified. The relationship between the acquisition of amount payment within the context of contingent valuation scenario and other explanatory variables were created whether the consumers' willingness to pay amount obtained by probit model. It was detected that producers agreed to produce the local wheat variety in the case that they got additional 0.50.- TL premiums. According to another model result, the value of consumers' willingness to pay was determined as 2.00 TL.