Environmental issues have been gaining importance with regard to all aspects of industrial production. There is also a growing trend for the general public to recognize the need for environmental protection. Ecology can be described as an environmental science that deals with the relationships between living organisms and their interactions with environment. The content of ecology has been enlarged due to its increasing importance and, this environmental action also affects the textile industry. Therefore, the "textile ecology" becomes pronounced. As an ecofriendly production method, "organic textile" concept has emerged in recent years. In organic textile production, all steps from fiber to the end product, there is no harmful effect on users and all products can be recycled without any harm to the environment. Organic textile is currently a niche market as compared to traditional textile and usually in a niche market; the profits are high due to less competition. As a niche marketing strategy, all the organizational efforts are used to satisfy the targeted customers, at substantial profits. In this study, an overview about textile ecology and organic textiles is given.