Factors influencing Turkish parents' intentions towards anti-consumption of junk food

Yarımoğlu E., Kazançoğlu İ. , Bulut Z. A.

BRITISH FOOD JOURNAL, vol.121, no.1, pp.35-53, 2019 (Journal Indexed in SCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 121 Issue: 1
  • Publication Date: 2019
  • Doi Number: 10.1108/bfj-03-2018-0200
  • Title of Journal : BRITISH FOOD JOURNAL
  • Page Numbers: pp.35-53


Purpose The purpose of this paper is to analyze parents' intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been investigated together.