European Association of Work and Organizational Psychology Congress, Dublin, İrlanda, 17 - 20 Mayıs 2017, ss.1515
Impulse purchases can be defined as unplanned purchase decisions which are characterized by hedonic value and strong urge to buy.
The reasons to buy impulsively can be due to store/product characteristics or can be related to personality characteristics or cognitive
processes such as low self- esteem, low-self-control or low self-regulation. There is ample evidence in literature linking the
relationship between impulse purchase and those variables. However, there is no prior study that examines the effect of family
characteristics on impulsive purchase behavior. The literature shows strong relationship between parenting styles (authoritarian,
authoritative, permissive, and uninvolved) and self-esteem, self-control and self-regulation. In this vein, the aim of the present study
is to link parenting styles to impulse purchase with the mediating effect of three above-mentioned personality characteristics.
University students (N = 400) are the participants of the study and the data collection process currently continues. Our survey battery
consists of Self-esteem Scale, Self-regulation Scale, Self-control Scale, Measure of Child Rearing Styles, and Impulsive Buying Scale.
We will test our model with structural equation modeling.
The possible limitations of the study can be related to common method and participant characteristics.
We expect significant effect of parenting styles on impulse purchases which will be mediated by self-esteem, self-regulation and selfcontrol.
This study will be the first to show effect of parenting styles on impulse purchase and will expand the scope of impulse purchase
variables, and hopefully direct research stream to include family related concepts.