Measuring and Evaluating Performance within the Strategic Management Perspective: A Study on Performance Measurement of A Seafood Company


ARACIOĞLU B. , ZALLUHOĞLU A. E. , CANDEMİR C.

9th International Strategic Management Conference, Riga, Letonya, 27 - 29 Haziran 2013, cilt.99, ss.1026-1034

  • Cilt numarası: 99
  • Doi Numarası: 10.1016/j.sbspro.2013.10.576
  • Basıldığı Şehir: Riga
  • Basıldığı Ülke: Letonya
  • Sayfa Sayısı: ss.1026-1034

Özet

Today's business world is more complex and has uncertain conditions which influence the companies to create effective strategies for the dynamic market. Strategic management has now evolved to such a point that its primary value has evolved to help the organization to operate successfully in intensive competition environment that globalization process has been brought to (Hunger & Wheelen, 2011). Considering these complicated conditions and processes, performance measurement has become a popular concept in strategic management.