Measuring and Evaluating Performance within the Strategic Management Perspective: A Study on Performance Measurement of A Seafood Company


ARACIOĞLU B. , ZALLUHOĞLU A. E. , CANDEMİR C.

9th International Strategic Management Conference, Riga, Latvia, 27 - 29 June 2013, vol.99, pp.1026-1034 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 99
  • Doi Number: 10.1016/j.sbspro.2013.10.576
  • City: Riga
  • Country: Latvia
  • Page Numbers: pp.1026-1034

Abstract

Today's business world is more complex and has uncertain conditions which influence the companies to create effective strategies for the dynamic market. Strategic management has now evolved to such a point that its primary value has evolved to help the organization to operate successfully in intensive competition environment that globalization process has been brought to (Hunger & Wheelen, 2011). Considering these complicated conditions and processes, performance measurement has become a popular concept in strategic management.