Insights from the later stage of the new product development process: findings from Turkey


DURST S., HINTEREGGER C., TEMEL S. , YEŞİLAY R. B.

EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, cilt.21, ss.456-477, 2018 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 21 Konu: 3
  • Basım Tarihi: 2018
  • Doi Numarası: 10.1108/ejim-08-2017-0102
  • Dergi Adı: EUROPEAN JOURNAL OF INNOVATION MANAGEMENT
  • Sayfa Sayıları: ss.456-477

Özet

Purpose The understanding of the later stage (i.e. the exploitation phase) in the new product development (NPD) process by companies from emerging markets is underdeveloped. The purpose of this paper is to address this lack and, by drawing upon a data set from Turkish firms, explore how different factors affect the exploitation phase of the NPD process.