This study concentrated on main concerns and preferences relating to the visual quality of rural and urban-fringed landscapes together with livestock farms and their surroundings, and assessed negative or positive effects of existing natural and cultural features on the landscape in visual context. The study area covered seven rural or urban-fringed districts of Izmir province, situated in the western end of Turkey. A panel of 30 viewers was asked to evaluate a total of 116 min of footage. This comprised viewing 58 min of video and a 58 min evaluation of 58 slides of 250 images. The selection represented a myriad of rural and urban-fringed landscapes and livestock farms with their surroundings across the province.