We investigated the effect of positive and negative feedback on maximal voluntary contraction (MVC) of the biceps brachii muscle and explored the mediating effects of gender and conscientiousness. During elbow flexion, MVCs were measured in positive, negative, and no-feedback conditions. Participants were divided into high- and low-conscientiousness groups based on the median split of their scores on Tatar's five-factor personality inventory. Considering all participants 46 college student athletes (21 female, 28 male), positive feedback led to a greater MVC percentage change (-5.76%) than did negative feedback (2.2%). MVC percentage change in the positive feedback condition differed significantly by gender, but the negative feedback condition did not. Thus, positive feedback increased female athletes' MVC level by 3.49%, but decreased male athletes' MVC level by 15.6%. For conscientiousness, MVC percentage change in the positive feedback condition did not differ according to high and low conscientiousness. However, conscientiousness interacted with gender in the positive feedback condition, increasing MVC in high-conscientiousness female athletes and decreasing MVC in low-conscientiousness female athletes. Positive feedback decreased MVC in both high- and low-conscientiousness male athletes.