In this study, organic cotton production and the factors of transition in organic cotton production are discussed via probit model. Conventional farmers' decisions are mostly effected by "desiring more income". However in this study, apart from "desiring more income" issue, the other factors are also evaluated. A survey conducted to 25 organic and 25 conventional cotton fanners in Salihli, Turkey. The differences between organic and conventional cotton fanners' are examined and some suggestions are given to encourage organic cotton production.