Research Information System
The Journal Academic of Social Science Studies , vol.14, no.84, pp.427-438, 2021 (Journal Indexed in ESCI)
Purpose:
This study aimed to measure whether the perceptions of public relations
and publicity department students differ by class, age, gender and
whether they know Turkey Isbank’s new projects or not.
Design/Methodology/Approach: In order to measure CSR perceptions of
PR students, Turkey Isbank has been selected. Purposive sampling was
used in this study. Within the scope of the study, quantitative analysis
method was used t test and one-way Anova test were used to measure the
hypotheses.
Findings: As a result of the evaluation of the data, it has been revealed
that public relations students, despite being aware of the activities carried
out by the institution, did not have enough information about the first
project within the social responsibility projects of 2018. In addition, the
perceptions of public relations students towards the institution differed in
terms of various variables. This difference is as follows: while students'
perceptions about the institution differed according to their awareness of
the new project of the class and the institution, there was no difference in
their perceptions according to gender and age.
Originality/value: The value of this study is that it is carried out on
university youth based on the assumption that young consumers may
have a high level of social responsibility awareness.