How do the Corporate Social Responsibility Perceptions of Public Relations Students Differ From Demographic Variables?


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Bilgilier H. A.

The Journal Academic of Social Science Studies , vol.14, no.84, pp.427-438, 2021 (Journal Indexed in ESCI)

  • Publication Type: Article / Article
  • Volume: 14 Issue: 84
  • Publication Date: 2021
  • Title of Journal : The Journal Academic of Social Science Studies
  • Page Numbers: pp.427-438

Abstract

Purpose: This study aimed to measure whether the perceptions of public relations and publicity department students differ by class, age, gender and whether they know Turkey Isbank’s new projects or not. Design/Methodology/Approach: In order to measure CSR perceptions of PR students, Turkey Isbank has been selected. Purposive sampling was used in this study. Within the scope of the study, quantitative analysis method was used t test and one-way Anova test were used to measure the hypotheses. Findings: As a result of the evaluation of the data, it has been revealed that public relations students, despite being aware of the activities carried out by the institution, did not have enough information about the first project within the social responsibility projects of 2018. In addition, the perceptions of public relations students towards the institution differed in terms of various variables. This difference is as follows: while students' perceptions about the institution differed according to their awareness of the new project of the class and the institution, there was no difference in their perceptions according to gender and age. Originality/value: The value of this study is that it is carried out on university youth based on the assumption that young consumers may have a high level of social responsibility awareness.