Impact of Individual Cultural Differences on TV Commercials Effectiveness


Maral B., BAYBARS M. , BAYRAKTAROĞLU A. G.

International Journal of Emerging and Transition Economies, vol.3, pp.228-247, 2010 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 3
  • Publication Date: 2010
  • Title of Journal : International Journal of Emerging and Transition Economies
  • Page Numbers: pp.228-247