Assessing consumer attitudes towards fresh fruit and vegetable attributes


GÜNDEN C. , TERRENCE T.

Journal Of Food Agriculture & Environment, vol.10, pp.85-88, 2012 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 10
  • Publication Date: 2012
  • Title of Journal : Journal Of Food Agriculture & Environment
  • Page Numbers: pp.85-88
  • Keywords: Consumer attitude, consumer segmentation, fresh fruit-vegetable attribute, fuzzy pair-wise comparison, multidimensional scaling, PREFERENCES