A Study on Determination of Marketing Efficiency of Apple Growing: A Case Study of Senirkent District, Isparta


ERDOĞAN E., ADANACIOĞLU H. , ÖRMECİ KART M. Ç.

KAHRAMANMARAS SUTCU IMAM UNIVERSITY JOURNAL OF NATURAL SCIENCES, vol.19, no.2, pp.152-159, 2016 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 19 Issue: 2
  • Publication Date: 2016
  • Title of Journal : KAHRAMANMARAS SUTCU IMAM UNIVERSITY JOURNAL OF NATURAL SCIENCES
  • Page Numbers: pp.152-159

Abstract

It is important to identify the marketing efficiency of apple production due to being an old commercially cultural plant growing in many regions of Turkey. In this study direct and indirect marketing channels in terms of the marketing efficiency of apple growers were compared. Additionally some suggestions were made regarding to the marketing strategies for farmers to develop further their marketing efficiency.