Brand Trust in Social Media:Constituents, Premises and Trust Building Mechanisms.


Yeniçeri Alemdar M. , Köker N. E.

in: Trust in Communication Management, Aydemir Okay, Editor, Peter Lang Publishing, Inc., Frankfurt, pp.261-299, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Peter Lang Publishing, Inc.
  • City: Frankfurt
  • Page Numbers: pp.261-299
  • Editors: Aydemir Okay, Editor