To be or not to be (Green): Does communication experts’ environmental sensitivity affect their marketing communication plans?


GÜZELOĞLU E. B. , ÜSTÜNDAĞLI ERTEN E.

in: Handbook of Engaged Sustainability, Satinder Dhiman, Joan Marques, Editor, Springer Publishing, Cham, pp.1087-1134, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Springer Publishing
  • City: Cham
  • Page Numbers: pp.1087-1134
  • Editors: Satinder Dhiman, Joan Marques, Editor