Transformation of do-it-yourself from altruistic to utilitarian tendency: DIY entrepreneurs and sustainable practices in shared economy market conditions


ÜSTÜNDAĞLI ERTEN E. , GÜZELOĞLU E. B.

MANAGEMENT OF ENVIRONMENTAL QUALITY, 2020 (ESCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası:
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1108/meq-04-2020-0064
  • Dergi Adı: MANAGEMENT OF ENVIRONMENTAL QUALITY

Özet

Purpose: In this study, it is aimed to examine do-it-yourself (DIY) practices from sustainable and entrepreneurship perspectives and to understand how transformation mechanism works in between altruistic and utilitarian tendencies in shared economy market conditions. Meaning, material and competency of practice theory will be indicative in explaining transformation of existing practices, how practice is transformed and diffused in market ecosystem through the introduction of new objects and opportunities to better understand how values and meanings change.