An Empirical Research on Consumer Innovativeness Related to Hedonic Consumption Social Identity and Self Esteem


MADEN D. , KÖKER N. E.

Journal of Educational and Social Research, vol.3, no.7, pp.569-577, 2013 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 7
  • Publication Date: 2013
  • Title of Journal : Journal of Educational and Social Research
  • Page Numbers: pp.569-577