Consumer Innovativeness from the Perspective of Hedonic and Utilitarian Consumption A Comparative Quantitative Analysis of Turkish and Italian Consumers | AVESİS

Ege Üniversitesi Akademik Veri Yönetim Sistemi

Consumer Innovativeness from the Perspective of Hedonic and Utilitarian Consumption A Comparative Quantitative Analysis of Turkish and Italian Consumers

Atıf İçin Kopyala

KÖKER N. E. , MADEN D.

Amsterdam International Academic Conference, 24 - 27 Nisan 2016