To Be or Not to Be (Green): Does Communication Experts’ Environmental Sensitivity Affect their Marketing Communication Plans?


GÜZELOĞLU E. B. , ÜSTÜNDAĞLI ERTEN E.

in: Handbook of Engaged Sustainability, Dhiman, S., Marques, J., Editor, Springer, London/Berlin , Londra, pp.1-49, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Springer, London/Berlin 
  • City: Londra
  • Page Numbers: pp.1-49
  • Editors: Dhiman, S., Marques, J., Editor