Flower and ornamental plant production have become a component of improved food security and better livelihood in developing countries. Within the trade liberalization process, developing countries can seize the opportunities to develop their ornamental plant industry as means to create employment and generate income. The paper illustrates examples where FAO has been instrumental in exploring and developing initiatives for developing countries to take advantage of the biodiversity and comparative advantage of local flora to supply local demand or to compete on export markets. By providing assisting to its member countries in developing the floriculture sector, FAO supports the global endeavour for the conservation of plant genetic resources and the implementation of the Global Plan of Action as adopted at the Leipzig conference in 2002 for the safeguard of plant biodiversity. Breeding for beauty is a noble activity especially when it can contribute to relieve people's poverty and improve their food security.