Creating Experience in The Digital World: A Conceptual Study on Gamification as a Medium to Reach The New Generation Consumer


YEYGEL ÇAKIR S. , AKTUĞLU I.

in: New Communication Approaches in the Digitalized World, M. Serdar Erciş, Enes Emre Başar, Editor, Cambridge Scholars Publishing, Newcastle, pp.18-43, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Cambridge Scholars Publishing
  • City: Newcastle
  • Page Numbers: pp.18-43
  • Editors: M. Serdar Erciş, Enes Emre Başar, Editor