PERCEPTIONS OF OPTICAL STORE EMPLOYEES IN THEIR BUSINESS MOTIVATION: THE CASE OF IZMIR


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Ozmutaf N. M. , AKTEKİN E.

Global Business Research Congress (GBRC), İstanbul, Türkiye, 26 - 27 Mayıs 2016, cilt.2, ss.412-419 identifier

Özet

The main aim of this research is to determine perceptions of optical store employees within the scope of opticianry graduate and non opticianry graduate in their business motivation. The questionnaire prepared on this subject was applied between January 2015 - June 2015 to the 103 (30 opticianry graduate, 73 non opticianry graduate) optical store employees in Izmir. Within the scope of the research, it is expected that there is a correlation between the administrative applications in the optical stores and the business motivation of the optical store employees. These administrative applications that are adequate wage level, adequate benefits, adequate wage increase, unity of purpose, balance of authority and responsibilities, giving the initiative, to appreciate and financially reward, respectful behavior, ensuring the vocational training and development, provision of leadership, increase in provision charges based on performance, emphasis on employee health and safety, improving and increasing employee relations communications, increase the motivation level of employees in optical stores. If otherwise, the motivation level can be neutral or decrease. At the end of the research, it is found that four factors; personal rights (f1), supporting employees I (f2), supporting employees II (f3), employee relations (f4), effects business motivations in the positive way. These four factors affect the opticians' business motivation in the positive way more than non-optician employees. Also four factors have positive correlations at the medium-high level with each other.