A COMPARATIVE STUDY BETWEEN CYPRUS AND TURKEY ON FACTORS INFLUENCING YOUNG CONSUMERS' WINE BEHAVIOURS


Vrontis D., Gunay G. N.

3rd Annual EuroMed Conference of the EuroMed-Academy-of-Business, Nicosia, CYPRUS, 4 - 05 Kasım 2010, ss.1486 identifier

  • Basıldığı Şehir: Nicosia
  • Basıldığı Ülke: CYPRUS
  • Sayfa Sayıları: ss.1486

Özet

Purpose: The purpose of this study is to compare the factors influencing young consumers' wine consumption in Cyprus and Turkey. Since both countries are in Mediterranean and have very similar food consumption culture, the research will identify wine consumption behaviours and factors influencing wine consumption of young Cypriot and Turkish consumers comparatively.