Strategic Brand Management in Domestic and Foreign Products Offered in Turkish Market and Comparison of Brand Equity


Kazançoğlu İ.

Marketing and Management Sciences : Proceedings of International Conference on ICMMS 2008, Athens, Greece, 5 - 07 May 2008, pp.96

  • Publication Type: Conference Paper / Full Text
  • City: Athens
  • Country: Greece
  • Page Numbers: pp.96