Strategic Brand Management in Domestic and Foreign Products Offered in Turkish Market and Comparison of Brand Equity


Kazançoğlu İ.

Marketing and Management Sciences : Proceedings of International Conference on ICMMS 2008, Athens, Yunanistan, 5 - 07 Mayıs 2008, ss.96

  • Basıldığı Şehir: Athens
  • Basıldığı Ülke: Yunanistan
  • Sayfa Sayıları: ss.96