The Convention for the Safeguarding of the Intangible Cultural Heritage which adopted by UNESCO, is mainly based upon the principles of the "keeping alive" the concerned intangible cultural heritage. By keeping in the mind the idea of "safeguarding of keeping alive", in order to answer to the questions of what and how should it be safeguarded and transmitted. to the new generations, four projects have been prepared and completed by the academic staff of the Department of Turkish Folklore in The Research Institute for Turkic Speaking World at Ege University, between 2005-2013. The projects of "The Minstrel-Poets Story Tellers Living in Izmir and Their Tradition", "Barana Tardition in Balikesir-Dursunbey: As An Intangible Cultural Heritage", "Learning Karagoz As An Intangible Cultural Heritage" and "The City and The Traveller: Izmir and Surrounding Regions In the Eyes of Evliya Celebi" have been prepared and completed in the idea and convention for safeguarding of the intangible cultural heritage. Above mentioned projects have been prepared and completed in order to prove that safeguarding is possible by keeping it alive, to be kept alive is possible by. increasing the visibility, and the sustainability is possible by teaching and transmitting any elements of intangible cultural heritage. The projects have also aimed to achieve the "creation of sustainable consciousness" "to claim and maintain", "to safeguard" and "to transmit" of the concerned intangible cultural heritages. In this article, information on the choice of subject matters, the aims, the methods and the results of the four projects, which were prepared and completed on the safeguarding of the intangible cultural heritage by keeping it alive, is provided. Departing from the results of the mentioned projects, the possibilities of keeping it alive as the sustainable measures to safeguarding of the intangible cultural heritages have been discussed.