Product Placement as a Rising Marketing Communication Activity: An Assesment on Television Serials


Akçalı S. , Aktaş E., Baytekin E. P.

Procedia Social and Behavioral Sciences , vol.62, pp.1319-1331, 2012 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 62
  • Publication Date: 2012
  • Title of Journal : Procedia Social and Behavioral Sciences
  • Page Numbers: pp.1319-1331

Abstract

Çalışmada ürün yerleştirme kavramı ele alınmaktadır.