Pakistan's textile and clothing industry is one of the significant players of global textile and clothing trade as well as being a corner stone for its national economy. Although Pakistan's textile and clothing industry possesses abundant raw material resources (cotton) and cheap and abundant labour, it has confronted with many issues in recent years. At this point, SWOT analysis is one of the methods which can be used for the analysis of current situation. This research aims to reveal the present situation of Pakistan's textile and clothing industry with SWOT analysis. Thus. a gap can be filled in which academic studies are inadequate. Besides, the study contributes to the strategy development of Pakistan's textile and clothing companies and government executives. In accordance with the aim of the research, the strengths and weakness of Pakistan's textile and clothing industry are determined primarily. Afterwards, opportunities and threats, which can be faced within national and international textile and clothing trade are analyzed. Finally, the obtained data are analyzed and evaluated and suggestions are made for the future of the industry.